![]() ![]() Maria Teza, vice president and general manager of panties and shapewear at Hanes, said the company wanted to “change women’s perception of the Hanes brand. Mic gleaned the news from an update on Undercover Colors’ Facebook page.On November 9, the company changed its cover imagery to a picture of a woman with the words coming soon written on. Its a nail polish that doubles as a way to thwart sexual assault - and its being developed at N.C. There will also be a billboard in Times Square.Īdditionally, the campaign includes partnerships with style experts such as Robert Verdi and fashion bloggers including Jenni Radosevich (I Spy DIY) and Karen Blanchard (Where Did U Get That).Īddressing the campaign’s objective, David Robertson, director of marketing for Hanes, said, “We wanted to showcase great new colors and styles for women in a way that was innovative, fun and unexpected, not only for our current consumers, but also to strengthen our opportunity for reaching Millennials.” The ad will be featured across a mix of programming in early morning, daytime and prime time around hit shows like “Modern Family,” as well as cable entertainment shows. In addition to the Twitter launch, the new TV commercials will feature women of all shapes and sizes dressed in various colors as they move into position to form colorful patterns that are revealed when the camera pans out. The rest is history Undercover Colors is a double impact mission-driven business that protects both women and men from being taken advantage of via a spiked beverage known as DFSA (drug facilitated date rape). Pssstttt the Vanilla die-hards can have fun going back to see the R3 hidden in my other classes. “The Undercover Color campaign gives us a fun way to let women know about all the great fits and vibrant colors we now offer,” said Sidney Falken, chief branding officer for Hanes. Through a series of pure coincidences, I ended up having a call with Marjorie Kaufman who is the Chairman of Undercover Colors’ board. Let’s break it down now divide the Rule of Three into its three components to see how they can improve the presentation, realism, and artistic nature of the Sea Glass project. will be asked one simple question: “What color underwear are you wearing?” Women can also enjoy color visualizations, amusing mood boards, and a chance to win fashionable gifts chosen by style blogger Gala Darling, through Aug. The results will be featured in underwear color trends by region such as New York or Los Angeles on the site’s campaign hub,. Using the dedicated #undercovercolor hashtag, fans are asked to playfully reveal what color undies and tops they are wearing. The concept behind the campaign is to invite women to dish on their color of choice for their intimates by leveraging Twitter as the primary vehicle for a dialogue. RELATED STORY: Hanesbrands Ups Full-Year Guidance > Aerosoles to Enter Pants Category in Licensing Deal With Maze Collections ![]()
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